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ZUG3045 - Fundamentals in business administration

15 Credits


This module grounds students in business administration and allows for the broad understanding of specific areas in business. The financial administration of businesses will be explained which will also include a broad description of accounting fundamentals. A description of business statistics will be provided whilst an explanation will also be provided regarding business finance.

The principles of communication and how it is applicable in business will be explained as well as a description of leadership, the fundamentals of marketing, operations management and strategic management will be provided. Issues such as the micro- and macro-economic aspects of business will be explained and the importance of information systems within business will be described. The legal aspects of business will be described.

Undergraduate – Module

Refer to the specific census and withdrawal dates for the semester(s)/term(s) in which this module is offered.


  • Second Semester 2019
  • Term 3 2019


  • Explain and practice sound financial administration and be able to apply accounting fundamentals in the business environment
  • Explain aspects such as business finance, communication in a business, leadership importance as well as the significance of marketing, operations and strategic management and will be able to outline the fundamentals of sustainable business
  • Evaluate how micro- and macro-economics influence businesses as well as the importance of information systems and the legal aspects related to the business environment


  • Within semester / term assessment: 50%
  • Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this module is 150 hours typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The module requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.





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