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ZUG2048 - Technological innovation and business

15 Credits


The aim of this module is to equip students with an understanding and knowledge that particular business practices are historical and cultural, and how technological revolutions and replication impact on businesses. The content of this module explains how particular business practices are products of the specific cultural and historical context in which they operate. They are also dependent on particular technologies available at the time. There are different styles of business that dominate at particular times, and different types of products.

For example, with the IT revolution, abstract non-physical entities were turned into products. Theories of technological innovation and revolution (e.g. Carlota Perez), and of entrepreneurship (e.g. Joseph Schumpeter, Israel Kirzner) are considered as a challenge to approach business not from the business-as-usual point of view. The challenge of the developing world is not to replicate the technological revolutions of Euro-American culture, but for businesses in developing regions to create revolutionary innovations.

Undergraduate – Module

Refer to the specific census and withdrawal dates for the semester(s)/term(s) in which this module is offered.


  • Second Semester 2019


  • Explain the historical and cultural context of business practices in a particular era. For example, products and how business is done differently in industrialised cultures and in knowledge cultures
  • Evaluate differences between innovative technological revolution and technological replication, and their impacts on economies and business
  • Explain different theories of entrepreneurship, and their impact on technological revolutions and economies


  • Within semester / term assessment: 50%
  • Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this module is 150 hours typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The module requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.