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ZUG2043 - Entrepreneurial economics

15 Credits


The role of the entrepreneur mainly involves starting and sustaining new ventures and businesses; thus, knowledge on how the economy functions is therefore very essential. The module introduces the student to essentials of micro- and macroeconomics. The main aim of this module is to help students understand the economic environment where entrepreneurs operate and the role entrepreneurs play within this same environment.

The module is presented in two main parts: The first part introduces the student to microeconomics principles and tools required by firms, individuals and households in their decision-making processes. The second part introduces the student to macroeconomic issues including aggregate economic indicators and policies that are of interest to firms, individuals, households, and governments.

Undergraduate – Module

Refer to the specific census and withdrawal dates for the semester(s)/term(s) in which this module is offered.


  • First Semester 2019


  • Explain basic economic principles
  • Apply economic concepts to the consumer decision making as well as business and production operations
  • Apply economic thinking to implications of government policies and global economic conditions to business operations
  • Critically assess and analyse business reports, trends, news and utilise numerical and graphical techniques to support economic analysis


  • Within semester / term assessment: 50%
  • Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this module is 150 hours typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The module requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.




Introduction to entrepreneurial business