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ZUG1037 – Introduction to entrepreneurial Business

15 Credits


This module aims to introduce students to the main components and concepts of entrepreneurial business. It will serve as a conceptual core to which more specialist modules, such as accounting and marketing, can be related.

This module will address the fundamental concepts and process of entrepreneurship; how environmental factors impact entrepreneurial business; entrepreneurial leadership and the links between entrepreneurship and other disciplines, including marketing, law and economics.

Undergraduate – Module

Refer to the specific census and withdrawal dates for the semester(s)/term(s) in which this module is offered.


  • Second Semester 2017
  • Term 3 2017


  • Discuss the process of entrepreneurship
  • Outline the broad parameters within which entrepreneurs in modern business operate
  • Explain how entrepreneurs exercise leadership
  • Evaluate the connection between entrepreneurial business and other related business disciplines


  • Within semester / term assessment: 50%
  • Examination: 50%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this module is 150 hours typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The module requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.





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