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Study areas for Bachelor of Business Science (Honours)

MANAGEMENT

Management is the process by which organisational goals are attained through integrating human activity. It is largely about people and human endeavour. The curriculum has a strong international content, while also embracing themes and problems relevant to the African region and countries and the major issues of our time. You will be equipped to live, learn, work and contribute globally with this major that provides the body of knowledge for future managers.

MARKETING

Identifying and satisfying customer needs profitably form the basis of marketing. It includes creating, communicating, delivering and exchanging goods and services that have value to potential customers and, often, building strong relationships between an organisation and its customers. It can include market research, product development and communication strategies as well as product delivery logistics.

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