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Our Researchers

Rose-Marie Bezuidenhout

Senior Lecturer: Communication and Media Studies, School of Social Science

Email: Rosemarie.bezuidenhout@monash.edu

Tel: +27 011 950 4182

Qualifications
  • BA Communication and Psychology
  • BA Honours Communication
  • MA Communication (cum laude)
  • DLitt et Phil (Communication)
Teaching Commitments
  • Strategic Communication and Public Relations
  • Communication Research and Methodologies
  • The Practising Consultant
  • Cultural and Communication Studies Applied: Industry Practice ( Honours)
  • Honours coordinator for Communication and Media Studies students
  • Deputy coordinator HDRs
Supervision
(Selected completed and in progress)
Honours
  • Burt, S. The relationship between young adult females’ body image and magazine consumption. (2006)
  • Buthelezi, SG. Cultural differences in face-saving practices portrayed in the movie Outsourced. (2011)
  • Do Canto e Castro, S. Why adolescents use MxiT to augment interpersonal communication. (2009)
  • Graham-Tsaperas, M. Retweet and Facebook Share: The Usage of Social Media, particularly Facebook and Twitter, in Public Relations Strategies (In progress)
  • Haupt, H. The pro-social attributes of console game playing in a virtual community. (2007)
  • Hutcheson, L. The role of Facebook, Twitter and YouTube in the mobilisation of the Egyptian revolution in 2011. (In progress)
  • Le Cordeur, K. Self-presentation on Facebook. (2008)
  • Soares, J. The development of romantic relationships through online dating. (2007)
  • Steenkamp, ML. How adolescent males use Short Message Service to initiate romantic relationships.(2007)
  • Stergiopoulos, A. Corporate social responsibility as a strategic organisational goal, and how corporate societal marketing campaigns are utilised to communicate these strategic agendas: Looking to Woolworths and PicknPay. (2011)
  • Thapelo, TT. The use of Facebook as a public relations tool in the Gautrain project. (In progress)
  • Wedderburn-Maxwell, R. The pro-social networking aspects of playing World of Warcraft. (2009)
  • Zumbika, SM. An exploration of the themes that develop within the reality game show Big Brother Africa: All Stars. (2011)
MTech Public Relations Management
  • Benecke, DR. Experiential learning in public relations education in South Africa. University of Johannesburg. (2004).
MPhil
  • Khamisa, N. An analysis of the probable interpretations of Desperate Housewives by South African female students attending Monash South Africa. (2012)
  • Haupt, H. An exploration of the pro-social attributes of console game playing in a virtual community. (2011)
  • Chingono, P. The use of dress as a conduit of self-expression and identity management among indigenous women in southern Africa. (In progress)
  • Moswa, M. The construction of femininity through the lyrical and visual representation of women in mainstream hip-hop music (In progress)
  • McDonald, C. A critical analysis of the portrayal of feminism and colonialism in the popular cultural textAvatar (In progress)
  • McDonald, A. A critical analysis of the construction of femininity in the Twilight Saga books (In progress)
Research Interests
  • New and social media
  • Gaming
  • Youth cultures and media
  • Consciousness studies and communication
  • Intrapsychic and intrapersonal communication
  • Identity management and self-representation
  • Archetypal representation of the Self in texts and myths
  • Archetypal representation in texts and myths
  • Archetypal and mythological textual analysis
  • Semiology
  • Entopic primordial images, symbols and myths, and the development of consciousness
  • Media representation of crime
  • Organisational communication
  • Consulting and consultancies
  • Public relations and corporate communication
Peer-reviewed Publications and Conference Presentations
  • 2012. Invited speaker. The role of social networking media in Higher Education. ICT in higher education. “An African Perspective”. 14th – 17th August 2012. Premier Hotel, Kempton Park, Johannesburg.
  • 2011. Benecke, DR.  & Bezuidenhout, R. 2011. Experiential learning in public relations training in South Africa. Journal of Communication Management. Vol 15(1). Bingley: Emerald Group Publishing Limited: 55-69.
  • 2009. Fractals on the rocks: San rock art and symbolic spiritual representation. Religious Communication. Monash University, Melbourne, Australia.
  • 2008. Online-gaming and culture in Jamaica at the Cross roads international conference arranged by the Association of Cultural Studies (ACS).
  • 2007. What’s in a game: archetypes and mythologems in a computer game at SACOMM . (South African Communication Association)
  • 2006. An exploration of the transcendence of the self and consciousness through communication symbols. Communicare.
  • 2005. Symbols of the quantum self: An exploration of the transcendence of the self and consciousness through communication symbols. Unpublished Dlitt et Phil.  University of Johannesburg.
  • 2004. Identity and self presentation in post apartheid South Africa in Lyon, France at the 8th International Association of Semiotic Studies Congress.
  • 2003. The apathy of Youth towards current affairs at SACOMM.
  • 1998. The self, consciousness and communication: an experiential model of the self and consciousness in communication. Communicare, 16(2):1-23.
  • 1997. The standard of education in Communication Studies in South Africa at SACOMM (South African Communication Association).
  • 1996. The role and functions of Intrapersonal and Transpersonal communication in the management, development, transformation and transcendence of the Self: An exploration. Unpublished MA. RAU (Rand Afrikaans University) currently known as University of Johannesburg.
Professional membership and endeavours
  • Accredited Public Relations Practitioner (APR). (1990 – 2006, 2012 accreditation pending)
  • Seminar presentations for the Monash SA HDRs (Confirmation of candidature and life Skills). (2012)
  • Consulting researcher for SRK Consulting on a project of the Department of Environmental Affairs. (2012)
  • External moderator, University of Johannesburg. (2011 to date)
  • Member of the Advisory Committee: Department of Public Relations Management, Vaal University of Technology. (2009)
  • Consulting supervisor for Public Relations MTech candidates, Vaal University of Technology. (2008-2009)
  • External moderator, Vaal University of Technology. (2008-2009)
  • Consulting researcher for SRK Consulting on a Department of Science and Technology project. (2006-2008)
  • Member of the Advisory Committee: Department of Communication, University of Johannesburg. (2003-2005)
  • Consulted the Public Relations Institute of South Africa (PRISA) on Outcomes-based education (OBE) curriculum development. (2000-2002)
  • Chairperson of the Evaluation Committee of Sertec/HETQA: Evaluation of the National Diploma in Public Relations. Technikon SA. (2002)
  • Developed and presented seminars to ANC Parliamentary Provincial Administrators on communication and life skills. (2002)
  • Developed first learnership for the Retail and Wholesale Seta in the National Certificate in Retail and Wholesale Management in the Learning Unit: Stakeholder Relations. (2002)
  • Consultant for the Institute of Corporate Training, Training & Consulting Division of Bantori Business College. (2001)
  • Member of the National Standards Generating Body, SAQA (SGB – NSB04, Communication Studies). (2000-2002)
  • Consulted Bantori College on Outcomes-based education (OBE) curriculum development. Developed the curricula for Public relations 1, 2, 3, and Communication Science 1, 2, and 3. (2000-2002)
  • Developed curricula and wrote learner guides and workbooks in Communication Science 1, II & III for the Public Relations Institute of South Africa (PRISA). (2000-2002)
  • Member of the editorial board – Communicare. (July 2001, November 2003, March 2005)
  • Develop a life skills course for the Sentrachem bridging school. (1999-2000)
  • National Chair of the Evaluation Committee of Sertec: Evaluation of National Diplomas in Public Relations. (1998)
  • National Chair: Steering committee for the re-curriculation for the National Diploma: Public Relations Management, and BTech and DTech: Public Relations Management. (1988-1990)
  • National Chair: Steering committee for the national development and implementation of experiential learning for the National Diploma: Public Relations Management. (1988)
  • National Examiner and Moderator: National Diploma in Public Relations: Communication Science III & Secretarial Public Relations. (1983-1990).
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