Cultural and Communication Studies Applied: Industry Practice ( Honours)
Honours coordinator for Communication and Media Studies students
Deputy coordinator HDRs
(Selected completed and in progress)
Burt, S. The relationship between young adult females’ body image and magazine consumption. (2006)
Buthelezi, SG. Cultural differences in face-saving practices portrayed in the movie Outsourced. (2011)
Do Canto e Castro, S. Why adolescents use MxiT to augment interpersonal communication. (2009)
Graham-Tsaperas, M. Retweet and Facebook Share: The Usage of Social Media, particularly Facebook and Twitter, in Public Relations Strategies (In progress)
Haupt, H. The pro-social attributes of console game playing in a virtual community. (2007)
Hutcheson, L. The role of Facebook, Twitter and YouTube in the mobilisation of the Egyptian revolution in 2011. (In progress)
Le Cordeur, K. Self-presentation on Facebook. (2008)
Soares, J. The development of romantic relationships through online dating. (2007)
Steenkamp, ML. How adolescent males use Short Message Service to initiate romantic relationships.(2007)
Stergiopoulos, A. Corporate social responsibility as a strategic organisational goal, and how corporate societal marketing campaigns are utilised to communicate these strategic agendas: Looking to Woolworths and PicknPay. (2011)
Thapelo, TT. The use of Facebook as a public relations tool in the Gautrain project. (In progress)
Wedderburn-Maxwell, R. The pro-social networking aspects of playing World of Warcraft. (2009)
Zumbika, SM. An exploration of the themes that develop within the reality game show Big Brother Africa: All Stars. (2011)
MTech Public Relations Management
Benecke, DR. Experiential learning in public relations education in South Africa. University of Johannesburg. (2004).
Khamisa, N. An analysis of the probable interpretations of Desperate Housewives by South African female students attending Monash South Africa. (2012)
Haupt, H. An exploration of the pro-social attributes of console game playing in a virtual community. (2011)
Chingono, P. The use of dress as a conduit of self-expression and identity management among indigenous women in southern Africa. (In progress)
Moswa, M. The construction of femininity through the lyrical and visual representation of women in mainstream hip-hop music (In progress)
McDonald, C. A critical analysis of the portrayal of feminism and colonialism in the popular cultural textAvatar (In progress)
McDonald, A. A critical analysis of the construction of femininity in the Twilight Saga books (In progress)
New and social media
Youth cultures and media
Consciousness studies and communication
Intrapsychic and intrapersonal communication
Identity management and self-representation
Archetypal representation of the Self in texts and myths
Archetypal representation in texts and myths
Archetypal and mythological textual analysis
Entopic primordial images, symbols and myths, and the development of consciousness
Media representation of crime
Consulting and consultancies
Public relations and corporate communication
Peer-reviewed Publications and Conference Presentations
2012. Invited speaker. The role of social networking media in Higher Education. ICT in higher education. “An African Perspective”. 14th – 17th August 2012. Premier Hotel, Kempton Park, Johannesburg.
2011. Benecke, DR. & Bezuidenhout, R. 2011. Experiential learning in public relations training in South Africa. Journal of Communication Management. Vol 15(1). Bingley: Emerald Group Publishing Limited: 55-69.
2009. Fractals on the rocks: San rock art and symbolic spiritual representation. Religious Communication. Monash University, Melbourne, Australia.
2008. Online-gaming and culture in Jamaica at the Cross roads international conference arranged by the Association of Cultural Studies (ACS).
2007. What’s in a game: archetypes and mythologemsin a computer game at SACOMM . (South African Communication Association)
2006. An exploration of the transcendence of the self and consciousness through communication symbols. Communicare.
2005. Symbols of the quantum self: An exploration of the transcendence of the self and consciousness through communication symbols. Unpublished Dlitt et Phil. University of Johannesburg.
2004. Identity and self presentation in post apartheid South Africa in Lyon, France at the 8th International Association of Semiotic Studies Congress.
2003. The apathy of Youth towards current affairs at SACOMM.
1998. The self, consciousness and communication: an experiential model of the self and consciousness in communication. Communicare, 16(2):1-23.
1997. The standard of education in Communication Studies in South Africa at SACOMM (South African Communication Association).
1996. The role and functions of Intrapersonal and Transpersonal communication in the management, development, transformation and transcendence of the Self: An exploration. Unpublished MA. RAU (Rand Afrikaans University) currently known as University of Johannesburg.