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HB Klopper

Associate Professor: Marketing; Head: Department of Marketing; Postgraduate Studies & Enterprise Development

Email: hb.Klopper@monash.edu

Tel: +27 11 950 4206

Qualifications
  • DCom Marketing Management (University of Johannesburg).
  • MCom Marketing Management (Rand Afrikaans University) – Cum Laude
  • BCom Hons Marketing Management (Rand Afrikaans University)
  • BCom Marketing Management (Rand Afrikaans University)
Teaching Commitments
  • Marketing and the International Consumer (MKS5955)
Achievements
  • Honorary Associate Professor, Department of Marketing Management, University of Johannesburg
  • Co-Editor of the African Journal of Marketing Management  (www.academicjournals.org/AJMM)
  • The Co-editor (together with Ernest North, Professor in Marketing at University of Pretoria) of an academic textbook on Brand Management published by Heinemann Publishers (Pty) Ltd during 2011.
  • The Co-editor (together with Adele Berndt, Associate Professor in Marketing Management at University of Johannesburg, Johannesburg, South Africa) of an academic textbook on Fresh Perspectives in Marketing published by Pearson Education during 2006, and prescribed at several South African tertiary institutions
  • The Co-editor (together with Russell Abratt, Associate Dean and Professor of Marketing at H. Wayne Huizenga School of Business and Entrepreneurship at Nova South Eastern University, Florida, USA and visiting Professor of Marketing at Wits Business School, Johannesburg, South Africa; and Kim Viljoen, Managing Director Harvey World Travel, East London, South Africa) of an academic case study book on Contemporary Cases in Southern African Marketing published by New Africa Books (Pty) Ltd during 2007, and prescribed at several South African and international tertiary institutions.
  • Certified Higher Degrees by Research Supervisor Accreditation, Supervision Accreditation Level 1 & 2, Monash University
  • Founding member and Assistant Editor of Acta Commercii (1999-2007) (http://www.sabinet.co.za)
Research Interests

HB Klopper holds a DCom Marketing Management from the University of Johannesburg. His doctoral work developed a framework for managing private and corporate brands in the South African landscape. His areas of specialization are brand management, strategic marketing, electronic marketing and business sustainability.

Peer-reviewed Publications
  • Svensson, G., Høgevold, N., Wagner, B., Klopper, H.B., Sosa, J.C., Petzer, D.J., Ferro, C. & Padin, C. 2015. A stakeholder construct of business sustainability efforts within focal companies, their business networks, the marketplace and society: dimensions and items. Journal of Business and Industrial Marketing. (ISSN: 0885-8624) (Accepted for publication in 2015) [Available from: http://www.emeraldinsight.com/loi/jbim] (ABDC List 2013, A ranking)
  • Svensson, G., Høgevold, N., Wagner, B., Sosa, J.C., Klopper, H.B., Petzer, D.J., Ferro, C. & Padin, C. 2015. Framing stakeholder considerations and business sustainability efforts: a construct, its dimensions and items. Journal of Business and Industrial Marketing. (ISSN: 0885-8624) (Accepted for publication in 2015) [Available from: http://www.emeraldinsight.com/loi/jbim] (ABDC List 2013, A ranking)
  • Høgevold, N., Svensson, G., Wagner, B., Sosa, J.C., Klopper, H.B., Petzer, D.J., Ferro, C. & Padin, C. 2015. The influence of stakeholders and sources when implementing business sustainability. International Journal of Procurement Management. (ISSN: 1753-8432) (Accepted for publication, awating published details) [Available from: http://www.inderscience.com] (ABDC List 2013, C ranking)
  • Conradie, E., Roberts-Lombard, M. & Klopper, H.B. 2014. Brand awareness in the services sector influenced by eight internal marketing elements. Journal of global business and technology, 10(1) (ISSN: 1553-5495) [Available from http://gbata.org/journal-of-global-business-and-technology-jgbat/publication]
  • Høgevold, N., Svensson, G., Wagner, B., Petzer, D., Klopper, H.B., Sosa, J.C., Padin, C. &Sosa, J.C. 2014. Sustainable business models – corporate reasons, economic effects, social boundaries, environmental actions and organizational challenges in sustainable business practices. Baltic Journal of Management, 9(3). (ISSN: 1746-5265) [Available from http://www.emeraldinsight.com/loi/bjm] (ABDC List 2013, C ranking)
  • Conradie, E., Roberts-Lombard, M. & Klopper, H.B. 2014. The influence of eleven Ps: an internal marketing and brand awareness perspective in a service environment. South African Business Review, 18(1): 100-121 (ISSN: 1998-8125) [Available from http://www.unisa.ac.za/default.asp?Cmd=ViewContent&ContentID=22342]
  • Conradie, E., Roberts-Lombard, M. & Klopper, H.B. 2013. Strengthening brand awareness through internal marketing: an application to the car rental industry. 2013. Journal of Contemporary Management, 10: pp201-222. (ISBN: 1815-7440) [Available from http://reference.sabinet.co.za/sa_epublication/jcman]
  • Klopper, H.B., Berndt, A., Meintjes, C. & Niemann-Struweg, I. 2013. Resident co-creation: the case of the 2010 soccer world cup. A special edition of the European Business Review: The changing view of marketing management in a South African context, 9(4): pp336-350. (ISSN: 0955-534x) [Available from http://www.emeraldinsight.com/journals.htm?issn=0955-534X] (ABDC List 2013, B ranking)
  • Klopper, H.B. 2010. Initial trust in e-commerce purchases. Commercium, 9(1): pp44-57. (ISSN: 1021-9129)
  • Jansen van Ryssen, F. & Klopper, H.B. 2004. SMS marketing: it’s place in mobile commerce and the opportunity in the South African market. Acta Commercii, 4: pp48–59. (ISSN: 1684-1999). [Available from http://www.Acta Commercii .co.za/index.php/acta]
  • Klopper, H.B. 2002. Viral Marketing: a powerful but dangerous marketing tool. South African Journal of Information Management, 4(2): June. [Available from http://www.sabinet.co.za] (ISSN: 1560-683X)
  • Viljoen, K. & Klopper, H.B. 2001. Strategic Organisational Transformation: the role of learning, leadership and culture. Acta Commercii, Vol 1. [Available from http://www.Acta Commercii .co.za/index.php/acta] (ISBN : 1684-1999)
Popular Publications (selected)
  • Klopper, H.B. 2014. How to market your small business and the importance of marketing. YoungMinds Magazine. October – November, Issue 7.
  • Klopper, H.B. in Pienaar, J. & De Waal, M. What do you view in the loo? Journal of Strategic Marketing Journal of Strategic Marketing. Institute of Marketing Management.  June-July 2014, pp18-20.
  • Klopper, H.B. 2010. Ensuring marketing excellence – Part 2. Government Digest, 30(2): p41.
  • Klopper, H.B. 2010. Ensuring marketing excellence – Part 1. Government Digest, 30(1): p36.
  • Klopper, H.B.& Jooste, C.J. 1999. Beesboere moet spring met bemarking. Landbouweekblad, 8 Januarie: 10-12.
  • Klopper, H.B.& Jooste, C.J. 1999. Die boer en bemarking: Nuwe bemarkingswet en beesvleisbemarking. Die Boer, 27(11):29.
Chapters in Books
  • Search Engine Marketing (in Bothma, C. & Swanepoel, J. 2015. E-Marketing. Pretoria: Juta. Forthcoming).
  • Search Engine Optimisation (in Bothma, C. & Swanepoel, J. 2015. E-Marketing. Pretoria: Juta. Forthcoming).
  • Integrated Brand Communication (in Mulder Mulder, D., Niemann-Struweg, I., Meintjes, C., Klopper, H.B., Grobler, A., Van der Walt, D. & De Lange, L. 2015. Strategic Integrated Communication. Pretoria: Van Schaik. ISBN: 978-0-627-03293-6).
  • Sustainable marketing (in Lamb, C.W., Hair, J.F., McDaniel, C., Boshoff, C., Terblanche, N.S., Klopper, H.B. & Elliot, R. Marketing. 2015. 5th Edition. Cape Town: Oxford University Press. ISBN: Still to be allocated).
  • Assessing the Competitive Situation (in Lamb, C.W., Hair, J.F., McDaniel, C., Boshoff, C., Terblanche, N.S., Klopper, H.B. & Elliot, R. Marketing. 2015. 5th Edition. Cape Town: Oxford University Press. ISBN: Still to be allocated).
  • Buyer decisions in (in Berndt, A., Jooste, C.J. & Klopper, H.B. Introduction to Marketing Management. 2014. 8th Edition. Roodepoort: FDC. ISBN: 978-0-620-63719-0).
  • Buyer driven marketing strategy (in Berndt, A., Jooste, C.J. & Klopper, H.B. Introduction to Marketing Management. 2014. 8th Edition. Roodepoort: FDC. ISBN: 978-0-620-63719-0).
  • Introduction to marketing management. (in Niewenhuizen, C. & Oosthuizen, T.F.J. 2014. Business Management: a functional focus. Roodepoort: FDC. ISBN: 978-0-620-61056-8).
  • Organisation structure and design (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2013. 4th Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 978-0-19-599560-2).
  • Organisation design and innovation (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2013. 4th Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 978-0-19-599560-2).
  • Introduction to marketing management. (in Niewenhuizen, C. & Oosthuizen, T.F.J. 2012. Business Management: a functional focus. Roodepoort: FDC. ISBN: 978-0-620-53342-3).
  • A balanced perspective on brands (in Klopper, H.B. & North, E. Brand Management. 2011. Sandton: Pearson. ISBN: 978-1-77578-033-5).
  • Choosing a name for a strong brand ((in Klopper, H.B. & North, E. Brand Management. 2011. Sandton: Pearson. ISBN: 978-1-77578-033-5).
  • Capitalising on a successful brand (in Klopper, H.B. & North, E. Brand Management. 2011. Sandton: Pearson. ISBN: 978-1-77578-033-5).
  • Managing brand portfolios (in Klopper, H.B. & North, E. Brand Management. 2011. Sandton: Pearson. ISBN: 978-1-77578-033-5).
  • Assessing the competitive situation (in Lamb, C.W., Hair, J.F., McDaniel, C., Boshoff, C., Terblanche, N.S., Klopper, H.B. & Elliot, R. Marketing. 2011. 4th Edition. Cape Town: Oxford University Press. ISBN: 978-0-19-599313-4).
  • Brand Strategies (in Jooste, C.J., Strydom, J.W., Berndt, A. & Du Plessis, P.J. Applied Strategic Marketing. 2011. 4th Edition. Sandton: Heinemann Publishers (Pty) Ltd. ISBN: 9781775781271).
  • Individual product decisions (in Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis. 2010. Product Management. 3rd Edition. Pretoria: Van Schaiks. ISBN: 1-978-0-627-02783-3).
  • Multiple product decisions (in Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis. 2010. Product Management. 3rd Edition. Pretoria: Van Schaiks. ISBN: 1-978-0-627-02783-3).
  • Segmenting and targeting (in Berndt, A., Du Plessis, L., Klopper, H.B., Lubbe, I. & Roberts-Lombard, M. Starting out in Marketing. 2009. Roodepoort: FDC. ISBN: 978-0-86970-666-4).
  • Positioning and differentiation (in Berndt, A., Du Plessis, L., Klopper, H.B., Lubbe, I. & Roberts-Lombard, M. Starting out in Marketing. 2009. Roodepoort: FDC. ISBN: 978-0-86970-666-4).
  • Buyer decisions in (in Berndt, A., Jooste, C.J. & Klopper, H.B. Introduction to Marketing Management. 2009. 7th Edition. Roodepoort: FDC. ISBN: 978-0-86970-676-3).
  • Buyer driven marketing strategy (in Berndt, A., Jooste, C.J. & Klopper, H.B. Introduction to Marketing Management. 2009. 7th Edition. Roodepoort: FDC. ISBN: 978-0-86970-676-3).
  • Brand Strategies (in Jooste, C.J., Strydom, J.W., Berndt, A. & Du Plessis, P.J. Applied Strategic Marketing. 2009. 3rd Edition. Sandton: Heinemann Publishers (Pty) Ltd. ISBN: 079-6-22479-X).
  • Organisation structure and design (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2008. 3rd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 978-0-19-598216-9).
  • Organisation design and innovation (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2008. 3rd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 978-0-19-598216-9).
  • Overview in marketing (in Klopper, H.B. & Berndt, A.D. Marketing: a fresh perspective. 2006. Cape Town: Pearson. ISBN: 978-1-86891-290-2).
  • Products (in Klopper, H.B. & Berndt, A.D. Marketing: a fresh perspective. 2006. Cape Town: Pearson. ISBN: 978-1-86891-290-2).
  • Integration through branding (in Klopper, H.B. & Berndt, A.D. Marketing: a fresh perspective. 2006. Cape Town: Pearson. ISBN: 978-1-86891-290-2).
  • Individual product decisions (in Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis. Product Management. 2nd Edition. 2005. Claremont: New Africa Books. ISBN: 1-86928-571-9).
  • Multiple product decisions (in Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis. Product Management. 2nd Edition. 2005. Claremont: New Africa Books. ISBN: 1-86928-571-9).
  • Fundamentals of organisation design (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2005. 2nd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-578847-8).
  • Contemporary organisation designs (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2005. 2nd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-578847-8).
  • Organisational innovation and change (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2005. 2nd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-578847-8).
  • Strategic management in the tourism establishment (in Jooste, C.J., Strydom, L.S. & Bennett, J.A. Tourism in South Africa. 2004. Cape Town: Juta. ISBN: 0-627-02587-0).
  • Individual product decisions (in Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis. Product Management. 2nd Edition. 2003. Claremont: New Africa Books. ISBN: 1-919876-92-8).
  • Multiple product decisions (in Jooste, C.J., Klopper, H.B., Berndt, A. & Du Plessis. Product Management. 2nd Edition. 2003. Claremont: New Africa Books. ISBN: 1-919876-92-8).
  • Fundamentals of organisation design (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2003. 2nd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-571920-4).
  • Contemporary organisation designs (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2003. 2nd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-571920-4).
  • Organisational innovation and change (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 2003. 2nd Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-571920-4).
Case studies in Books
  • Management at SAB (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 4th Edition. Cape Town: Oxford University Press Southern Africa. ISBN: 978-0-19-599560-2).
  • One Absa strategy (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 4th Edition. Cape Town: Oxford University Press Southern Africa ISBN: 978-0-19-599560-2).
  • Volkswagen Group continues its run for success (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 4th Edition. Cape Town: Oxford University Press Southern Africa ISBN: 978-0-19-599560-2).
  • Bidvest – a view from the inside (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 4th Edition. Cape Town: Oxford University Press Southern Africa ISBN: 978-0-19-599560-2).
  • AngloGold Ashanti (in Hellriegel, D., Jackson, S.E., Slocum, J., Staude, G., Amos, T., Klopper, H.B., Louw, L. & Oosthuizen, T.F.J. Management. 4th Edition. Cape Town: Oxford University Press Southern Africa ISBN: 978-0-19-599560-2).
  • Disprin (in  Abbratt, R., Klopper, H.B. & Viljoen, K. Contemporary Cases in Southern African Marketing. 2007. New Africa Books.ISBN: 978-1-86928-584-5).
  • Johnnie Walker (in Jooste, C.J.; Strydom, J.W.; Berndt, A. & Du Plessis, P.J. 2011. Applied Strategic Marketing. 4th Edition. Sandton: Heinemann Publishers (Pty) Ltd. ISBN: 9781775781271).
  • Positioning and Differentiation in VWSA (in Berndt, A.; Du Plessis, L; Klopper, H.B.; Lubbe, I. & Roberts-Lombard, M. 2009. Starting out in Marketing. FDC. ISBN: 978-0-86970-666-4).
  • Segmentation and Targeting in VWSA (in Berndt, A.; Du Plessis, L; Klopper, H.B.; Lubbe, I. & Roberts-Lombard, M. 2009. Starting out in Marketing. FDC. ISBN: 978-0-86970-666-4).
  • Neotel – the birth of the brand (in Jooste, C.J.; Strydom, J.W. Berndt, A. & Du Plessis, P.J. 2009. 3rd Edition. Applied strategic marketing. Heinemann. ISBN: 978-0-19-598216-9).
  • Rebranding at Pick n Pay (in Jooste, C.J.; Strydom, J.W. Berndt, A. & Du Plessis, P.J. 2009. 3rd Edition. Applied strategic marketing. Heinemann. ISBN: 978-0-19-598216-9).
  • Change and innovation in Telkom (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2008. Management. Cape Town: Oxford University Press Southern Africa. ISBN: 978-0-19-598216-9).
  • Organisation structure and design in Standard Bank (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2008. Management. Cape Town: Oxford University Press Southern Africa. ISBN: 978-0-19-598216-9).
  • Exclusive Books (in  Abratt, R., Klopper, H.B. & Viljoen, K. Contemporary Cases in Southern African Marketing. 2007. New Africa Books. ISBN: 978-1-86928-584-5).
  • NetFlorist (in  Abratt, R., Klopper, H.B. & Viljoen, K. Contemporary Cases in Southern African Marketing. 2007. New Africa Books. ISBN: 978-1-86928-584-5).
  • Johnnie Walker (in Klopper, H.B. & Berndt, A.D. 2006. Marketing: a fresh perspective. Pearson Education. ISBN: 978-1-86891-290-2).
  • Smirnoff Spin. (in Klopper, H.B. & Berndt, A.D. 2006. Marketing: a fresh perspective. Pearson Education. ISBN: 978-1-86891-290-2).
  • Organising in Shopright Holdings Limited (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2005 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-578847-8).
  • Organisation design in Spoornet (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2005 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-578847-8).
  • Innovation in Telkom & Vodacom (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2005 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-578847-8).
  • Consolidation at Nedbank (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2005 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-578847-8).
  • The Gillette Company. (in Jooste, C.J., Berndt, A., Herbst, F. & Klopper, H.B. 2005. Product Management. 2nd Edition. Claremont: New Africa Books (Pty) Ltd. ISBN: 1-919876-92-8).
  • The Edgars Chain. (in Jooste, C.J., Berndt, A., Herbst, F. & Klopper, H.B. 2005. Product Management. 2nd Edition. Claremont: New Africa Books (Pty) Ltd. ISBN: 1-919876-92-8).
  • Organising in Shopright Holdings Limited (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2003 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-571920-4).
  • Organisation design in Spoornet (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2003 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-571920-4).
  • Innovation in Telkom & Vodacom (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2003 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-571920-4).
  • Consolidation at Nedbank (in Hellriegel, D; Jackson, S.E.; Slocum, J. Staude, G.; Amos, T.; Klopper, H.B.; Louw, L. & Oosthuizen, T.F.J. 2003 . Management. Cape Town: Oxford University Press Southern Africa. ISBN: 0-19-571920-4).
Journal reviews
  • Marketing Intelligence and Planning (2013 – present)
  • European Business Review (2010 – present)
  • Journal of contemporary management (2010 – present)
  • Journal of Product and Brand Management (2009 – present)
  • African Journal of Business Management (2009 – present)
  • African Journal of Marketing Management (2009 – present)
  • Management Dynamics (2002 – present)
  • South African Journal for Research in Sport, Physical Education and Recreation (2003 – present)
  • South African Journal of Information Management (2002 – present)
  • South African Journal of Economic and Management Sciences (2004 – present)
  • Acta Commercii  (2002 – present)
  • African Journal of Marketing Management (2009 – present)
Conference reviews
  • Academy of Marketing Sciences Conference (2007 – present)
  • Australian &  New Zealand Marketing Academy (2007 – present)
  • Emerging Market Conference Board (2013)
  • Global Business and Technology Association Conference (2007 – present)
  • Southern African Institute of Management Scientists Conference (2005 – present)
  • World Wide Web Applications Conference (2005 – present)
Book reviews
  • The Quick Guide to Case Study Research (Authored by Prof Dan Remenyi) – Academic Publishing International (2015)
  • Strategic Marketing (Authored by Prof Peet Venter & Dr Mari Jansen van Rensburg) – Oxford University Press (2009)
  • Managing Brands: a contemporary approach   (Authored by Prof Sylvie Laforet) – McGrawHill, United Kingdom (2008)
  • Branding (Authored by Dr Thomas Oosthuizen) – Van Schaiks, South Africa (2003)
Research collaborations:
  • Social media in Education. Together with Purushottam, N. (Unisa, SBL)
  • Chinese commercial business. Together with Cooke, F.L. (Monash University), Arunachalam,D. (Monash University),  Saunders,D. (Monash University), Mavondo,F. (Monash University), & Zhu,X. (Monash University) & Klopper,H.B. (Monash South Africa).
  • Research Efficiency. Together with Berndt, A. (Jönköping International Business School, Sweden).
  • Business Sustainability. Together with Svensson, G. (Oslo School of Management, Norway; Wagner, D (Strathclyde University, Scotland); Petzer, D (University of Pretoria, South Africa); Padin, C. (Vigo University, Spain); Sosa Varela,J.C. (Universidad del Turabo, Puerto Rico); & Høgeveld, n. (Oslo School of Management, Norway)
  • Diffusion of marketing. Together with Smit, W. (Lee Kong Chian, School of Business at Singapore Management University, Singapore) & Morhart, F. (Université de Lausanne, Switzerland)
  • Design competencies. Together with Pesämaa, O. (Hanken School of Management, Hanken, Finland & Goel, S. (University of Minnesota Duluth, USA)
International Conference Presentations
  • Conradie, E.S. (Council for Medical Schemes, South Africa), Roberts-Lombard, M. (UJ) & Klopper, H.B. (Monash South Africa). The influence of eleven P’s of internal marketing on brand awareness: an emerging perspective. (paper presented at the Academy of Marketing Science 17th Biennial World Marketing Congress, 5-8 August 2014, at ESAN, Lima, Peru)
  • Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), Svensson, G. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Høgevold, N. (Oslo School of Management, Norway), Wagner, B. (Strathclyde University, Scotland), Ferro, C. (Vigo University, Spain), Petzer, D. (North-West University, South Africa) & Klopper, H.B. (Monash South Africa). Norwegian Best Practice of Sustainable Business Models. (paper presented at the Academy of Marketing Science 17th Biennial World Marketing Congress, 5-8 August 2014, at ESAN, Lima, Peru)
  • Conradie, E.S. (Council for Medical Schemes, South Africa), Klopper, H.B. (Monash South Africa) & Roberts-Lombard, M. (University of Johannesburg). The influence of eight internal market elements on brand awareness in the service sector – a developing economy perspective. (paper presented at the16th Global Business and Technology Association Conference, 8-12 July 2014, Baku, Azerbaijan)
  • Svensson, G. (Oslo School of Management, Norway), Høgevold, N. (Oslo School of Management, Norway), Petzer, D. (North-West University, South Africa), Padin, C. (Vigo University, Spain), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), Klopper, H,B. (Monash South Africa), Wagner, B. (Strathclyde University, Scotland). A Business Sustainability Index: findings and framework.   (paper presented at the International Conference on Business and Management, 17-19 June, Tapei, Taiwan)
  • Svensson, G. (Oslo School of Management, Norway), Høgevold, N. (Oslo School of Management, Norway), Klopper, H,B. (Monash South Africa), Padin, C. (Vigo University, Spain), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico),  Petzer, D. (North-West University, South Africa), Wagner, B. (Strathclyde University, Scotland), Ferro, C. (Vigo University, Spain). Sustainable Business Models: insights and lessons learned.   (paper presented at the International Conference on Business and Management, 17-19 June, Tapei, Taiwan)
  • Petzer, D. (North-West University, South Africa), Svensson, G. (Oslo School of Management, Norway), Høgevold, N. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Klopper, H.B. (Monash South Africa), Ferro, C. (Vigo University, Spain), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico) & Wagner, B. (Strathclyde University, Scotland). Developing a comprehensive Business Sustainability Index based upon the triple bottom line (TBL) approach. (paper presented at the European Marketing Conference, 3-6 June 2014, Valencia, Spain)
  • Svensson, G. (Oslo School of Management, Norway), Sosa, J. C. (Universidad del Turabo, Puerto Rico), Høgevold, N. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Ferro, C. (Vigo University, Spain), Wagner, B. (Strathclyde University, Scotland), Petzer, D. (North-West University, South Africa) & Klopper, H,B. (Monash South Africa).  Practices of Business Sustainability: Models and Cases. (paper presented at the Annual Conference of the Academy of Marketing Science, 21-23 May 2014, Indianapolis, USA)
  • Sosa, J. C. (Universidad del Turabo, Puerto Rico), Svensson, G. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Høgevold, N. (Oslo School of Management, Norway), Wagner, B. (Strathclyde University, Scotland), Petzer, D. (North-West University, South Africa), Klopper, H,B. (Monash South Africa). Operationalizing the Triple Bottom Line: an international research project.  (paper presented at the 2014 Academy of International Business Studies, Latin American Chapter Annual Meeting, 20-22 March, Medellin, Colombia)
  • Sosa, J. C. (Universidad del Turabo, Puerto Rico), Svensson, G. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Ferro, C. (Vigo University, Spain), Høgevold, N. (Oslo School of Management, Norway), Wagner, B. (Strathclyde University, Scotland), Petzer, D. (North-West University, South Africa), Klopper, H,B. (Monash South Africa). Business Sustainability Index: an international project for measuring sustainable business practices. (paper presented at the Quest for Global Competitiveness, 13-14 March 2014, San Juan, Puerto Rico)
  • Klopper, H.B (Monash South Africa), Petzer, D.J. (North-West University, South Africa), Svensson, G. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), Wagner, B. (Strathclyde University, Scotland) & Høgevold, N. (Oslo School of Management, Norway). Developing a business sustainability index – a multi-country effort. (paper presented at the 2013 Monash South Africa Research Conference, 31 October 2013)
  • Khumalo, D. (First National Bank), Klopper, H.B. (Monash South Africa) & Svensson, G. (Oslo School of Management, Norway). Banking on sustainability within the financial services industry. (Paper delivered at the 2013 International Symposium of Building a Sustainable Future in Sub-Saharan Africa: Water Security, Food Security, Business and Policy, 26-27 November, Monash South Africa)
  • Petzer, D.J. (North-West University, South Africa), Klopper, H.B. (Monash South Africa), Høgevold, N. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Ferro, C. (Vigo University, Spain), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), Wagner, B. (Strathclyde University, Scotland) & Svensson, G. (Oslo School of Management, Norway). An international research project on business sustainability. (Paper delivered at the 2013 International Symposium of Building a Sustainable Future in Sub-Saharan Africa: Water Security, Food Security, Business and Policy, 26-27 November, Monash South Africa)
  • Svensson, G. (Oslo School of Management, Norway), Høgevold, N. (Oslo School of Management, Norway), Wagner, B. (Strathclyde University, Scotland), Petzer, D.J. (North-West University, South Africa), Klopper, H.B. (Monash South Africa), Padin, C. (Vigo University, Spain), Ferro, C. (Vigo University, Spain)& Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico). Sustainable business practices: findings and theory development. (paper delivered at the 2013 International Symposium of Building a Sustainable Future in Sub-Saharan Africa: Water Security, Food Security, Business and Policy, 26-27 November, Monash South Africa)
  • Blake, A. (Monash South Africa)  & Klopper, H.B. (Monash South Africa)The Process of Cultivating Personal Branding of Sales Representatives to Maximise the Brand Value of Organisations (Paper delivered at the 16th Biennial Academy of Marketing Science, World Marketing Conference, held on 17-20 July 2013, Monash University, Melbourne)
  • Conradie, E.S. (University of Johannesburg)., Klopper, H.B. (Monash South Africa) & Roberts-Lombard, M. (University of Johannesburg). The influence of eight internal marketing elements on brand awareness in the services sector. (Paper delivered at the 2013 Global Business and Technology Association Conference, held on 2-6 July, Helsinki, Finland)
  • Blake, A. (Monash South Africa) & Klopper, H.B. (Monash South Africa). The Process of Cultivating Personal Branding of Sales Representatives to Maximise the Brand Value of Organisations (Paper delivered at the 2013 Emerging Markets Conference Board, held on 17-20 June, Nelson Mandela Metropolitan University Business School, Port Elizabeth, South Africa)
  • Klopper, H.B. (Monash South Africa), Petzer, D.J. (North-West University, South Africa), Svensson, G. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), Wagner, B. (Strathclyde University, Scotland) & Høgevold, N. (Oslo School of Management, Norway) Business Sustainability Index – A Research Network and International Research Project. (Paper delivered at the 2013 Emerging Markets Conference Board, held on 17-20 June, Nelson Mandela Metropolitan University Business School, Port Elizabeth, South Africa)
  • Svensson, G. (Oslo School of Management, Norway), Wagner, B. (Strathclyde University, Scotland), Petzer, D.J. (North-West University, South Africa), Padin, C. (Vigo University, Spain), Klopper, H.B. (Monash South Africa), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), & Høgevold, N. (Oslo School of Management, Norway)Business Sustainability Index – A Research Network and International Research Project. (Paper delivered at the 19th International Conference on Recent Advances in Retailing and Services Science, held on 7-10 July 2013, Philadelphia, USA)
  • Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), Padin, C. (Vigo University, Spain), Ferro, C. (Vigo University, Spain), Høgevold, N.M. (Oslo School of Management, Norway), Svensson, G. (Oslo School of Management, Norway), Wagner, B. (Strathclyde University, Scotland), Petzer, D.J. (North-West University, South Africa)  & Klopper, H.B. (Monash South Africa)A Research Network and International Research Project on Business Sustainability.  (Paper delivered at the 7th Johan Arndt Conference, held on 30th – 31st May 2013, Markedshøyskolen/Oslo School of Management, Norway) See www.johanarndt.com
  • Klopper, H.B. (Monash South Africa), Niemann-Struweg, I. (Monash South Africa), Meintjes, C. (Monash South Africa) & Berndt, A. (Monash South Africa). Connecting dimensions of co-creation with brand resonance: a world cup event. (Paper delivered at the British Academy of Management Conference held on 11th -13th September 2012, Cardiff University, United Kingdom).
  • Conradie, E.S. (University of Johannesburg), Klopper, H.B. (Monash South Africa). & Roberts-Lombard, M. (University of Johannesburg). To P or not to P: an internal marketing and branding perspective in a service environment. (Paper delivered at the 2012 Global Business and Technology Association Conference, held on 10th -14th July 2012, New York, New York City) (ISBN: 1-932917-08-X, pp 145-152).
  • Klopper, H.B. (Monash South Africa), Niemann-Struweg, I. (Monash South Africa), Berndt, A. (Monash South Africa) & Meintjes, C. (Monash South Africa). Resident co-creation: The case of the 2010 World Cup in South Africa. (Paper delivered at the 2011 Academy of Marketing Science World Marketing Congress (WMC) held July 19 – July 23 at Reims Management School, Reims, Champagne, France).
  • Berndt, A. (Monash South Africa), Klopper, H.B. (Monash South Africa), Niemann-Struweg, I. (Monash South Africa). & Meintjes, C. (Monash South Africa).2011. Resident Involvement the Case of World Cup 2010. (Paper delivered at the 2011 Academy of Marketing Science Annual Conference to be held May 24-27 at the historic Biltmore Hotel in Coral Gables, Florida).
  • Klopper, H.B. (Monash South Africa), Morhart, F. (Université de Lausanne, Switzerland), Smit, W. (IMD, Switzerland) & Buti, G. (IMD, Switzerland) 2010. The Diffusion of Business and Marketing Education on the African Continent. (Paper delivered at the Annual Leadership and Management Studies in Sub-Saharan Arica, held on 22-24 November 2010, Breakwater Lodge, Cape Town).
  • Berndt, A. (Monash South Africa) & Klopper, H.B. (Monash South Africa). Measuring retail efficiency. (Paper delivered at the Global & Business Technology Association 12th Annual International Conference held on 5-9 May 2010, at the Kruger Park, South Africa 66-72).
  • Conradie, E. (University of Johannesburg), M. Roberts-Lombard, (University of Johannesburg) & Klopper, H.B. (Monash South Africa). Internal marketing elements’ influence on the brand awareness of selected car rental companies in South Africa. (Paper delivered at the Global & Business Technology Association 12th Annual International Conference held on 5-9 May 2010, at the Kruger Park, South Africa 128-135).
  • Morhart, F. (Université de Lausanne, Switzerland), Klopper,H.B. (Monash South Africa), Smit, W. (IMD, Switzerland)  & Buti, G. (IMD, Switzerland) .The Diffusion of Business and Marketing Education on the African Continent. (Paper delivered at the 2nd Research and the Practice of Management conference (RPM) held on 4-5 May 2010 at the University of Dar es Salaam Business School in Dar es Salaam, Tanzania).
  • Klopper, H.B (University of Johannesburg).  & Jooste, C.J. (University of Johannesburg) Selecting a brand name strategy (Paper delivered at the 3rd Annual Colloquium of the Academy of Marketing’s Brand Corporate Identity and Reputation Segmentation Interest Group in Brunel, United Kingdom on 10 – 12 September 2007; ISBN: 0704426862)).
National Conference Presentations
  • Klopper, H.B. (Monash South Africa), Petzer, D.J. (North-West University, South Africa), Svensson, G. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Sosa, J.C. (Universidad del Turabo, Puerto Rico), Wagner, B. (Strathclyde University, Scotland) & Høgevold, N. (Oslo School of Management, Norway). Developing a business sustainability index – a multi-country effort. (Paper delivered at the 2013 Monash South Africa Research Conference, 31 October 2013)
  • Klopper, H.B. (Monash South Africa) & Blake, A. (Monash South Africa) Personal branding as a brand value multiplier: The case of corporate sales representatives  (Paper delivered at the 2013 Monash South Africa Research Conference, 31 October 2013)
  • Klopper, H.B. (Monash South Africa) & Berndt, A. (Monash South Africa)Resident co-creation: a reflective perspective. (Paper delivered at the 23rd annual Southern African Institute of Management Scientists Conference, 15 – 17 September 2013, North-West University, Potchefstroom)
  • Klopper, H.B. (Monash South Africa), Petzer, D.J. (North-West University, South Africa), Svensson, G. (Oslo School of Management, Norway), Padin, C. (Vigo University, Spain), Sosa-Varela, J.C. (Universidad del Turabo, Puerto Rico), Wagner, B. (Strathclyde University, Scotland)  & Høgevold, N. (Oslo School of Management, Norway). Developing a business sustainability index – a multi-country effort. (Paper delivered at the 23rd annual Southern African Institute of Management Scientists Conference, 15 – 17 September 2013, North-West University, Potchefstroom)
  • Blake, A. (Monash South Africa) & Klopper, H.B. (Monash South Africa) Personal branding: a framework for brand growth amongst SME owners. (Paper delivered at the 23rd annual Southern African Institute of Management Scientists Conference, 15 – 17 September 2013, North-West University, Potchefstroom)
  • Conradie, E.S. (University of Johannesburg), Klopper, H.B. (Monash South Africa) & Roberts-Lombard, M. (University of Johannesburg). The influence of eight internal marketing elements and their influence on brand awareness in the car rental industry. (Paper delivered at the 23rd annual Southern African Institute of Management Scientists Conference, 15 – 17 September 2013, North-West University, Potchefstroom)
  • Klopper, H.B. (Monash South Africa) & Berndt, A. (Monash South Africa). Measuring efficiency in a retail context – a multi-perspective approach. (Paper delivered at the 2012 Monash South Africa Research Conference, 5 October 2012, South Africa)
  • Burin, C. (University of Johannesburg), M Roberts-Lombard. (University of Johannesburg).  & Klopper, H.B. (Monash South Africa)  The relationship between Internal marketing and brand image in the recruitment industry in South Africa (Paper delivered at the Annual Department of Management Colloquium, University of Johannesburg, 24 April 2012).
  • Klopper, H.B. (Monash South Africa), Morhart, F. (Université de Lausanne, Switzerland). & Smit, W. (IMD, Switzerland) . Diffusion of Marketing Education and Research in Africa. (Paper delivered at the 23rd annual Southern African Institute of Management Scientists Conference, 12 – 14 September 2011, Durban, South Africa).
  • Klopper, H.B. (Monash South Africa). & Berndt, A. (Monash South Africa). Measuring efficiency in a retail context – a multi-perspective approach. (Paper delivered at the 23rd annual Southern African Institute of Management Scientists Conference, 12 – 14 September 2011, Durban, South Africa).
  • Klopper, H.B. (Monash South Africa), Niemann-Struweg, I. (Monash South Africa), Berndt, A. (Monash South Africa). & Meintjes, C. (Monash South Africa). The role of co-creation on resident’s brand resonance: A world cup event. (Paper delivered at the 23rd annual Southern African Institute of Management Scientists Conference, 12 – 14 September 2011, Durban, South Africa).
  • Klopper, H.B. (Monash South Africa) & Berndt, A.D. (Monash South Africa). 2010. Retail efficiency and the Balanced Scorecard. (Paper delivered at the Annual South African Accounting Association, Johannesburg, 23 September).
  • Klopper, H.B. (Monash South Africa), Bernd, A. (Monash South Africa), Meintjes, C. (Monash South Africa). & Niemann-Struweg, I. (Monash South Africa). 2010. Resident’s role in the co-creation of South Africa as a Brand: a world cup event. (Paper delivered at the 2nd Annual Southern African Institute of Management Scientists Conference, 13 September 2010, Mpekweni Beach Resort, South Africa).
  • Klopper, H.B. (Monash South Africa), Conradie, E. (University of Johannesburg). & Roberts-Lombard, M. (University of Johannesburg).The Influence of Internal Marketing Elements on the Brand Awareness of Selected Car Rental Companies in South Africa. (Paper delivered at the 3rd National UJ Faculty of Management Conference held on 12 – 14 May 2010, at Amazingwe Lodge).
  • Klopper, H.B. (University of Johannesburg). & Pesamaa, O. (Hanken School of Busienss, Finland). The elements of brand strategy: an empirical investigation (Paper delivered at the 21th annual Southern African Institute of Management Scientists Conference, 16 September 2009, Port Elizabeth).
  • Klopper, H.B. (University of Johannesburg), Pesamaa, O. (Hanken School of Busienss, Finland). & Goel, S. (University of Minnesota Duluth, USA). The perceived value of design competency in the presence of a need for market responsiveness: an empirical test (Paper delivered at the 21th annual Southern African Institute of Management Scientists Conference, 16 September 2009, Port Elizabeth).
  • Burin, C. (University of Johannesburg), Klopper, H.B. (University of Johannesburg). & Roberts-Lombard, M (University of Johannesburg). The influence of internal marketing on the brand image of recruitment agencies (Paper delivered at the 4th Management Forum, University of Johannesburg, 18 September 2008).
  • Nizetich, A. (University of Johannesburg).  & Klopper, H.B. (University of Johannesburg). Predicting return on investment for mass produced consumer products (Paper delivered at the 20th annual Southern African Institute of Management Scientists Conference, 14-17 September 2008, Johannesburg; ISBN: 978-86854-729-6).
  • Klopper, H.B. (University of Johannesburg). Brand architecture – the road ahead (Paper delivered the 3rd Management Forum, University of the Free State, 28 August 2007).
  • Klopper, H.B. (University of Johannesburg). & Wagener, I. (University of Johannesburg). Enhancing consumers’ trust in E-Commerce purchases (Paper delivered at the 5th International Marketing Conference in Athens, Greece on 2-3 July 2007; ISBN: 978-960-6672-30-9).
  • Klopper, H.B. (University of Johannesburg). & Wagener, I. (University of Johannesburg). The building blocks of trust in E-Commerce purchases (Paper delivered at the 7th Annual Conference on World Wide Web Applications held on 29-31 August 2005, Cape Town; ISBN 0-620-35079-2).
  • Klopper, H.B. (University of Johannesburg).The influence of corporate identity on brand architecture and corporate branding (Paper delivered at the 16th annual Southern African Institute of Management Scientists Conference, 27-29 September 2004, Cape Town).
  • Klopper, H.B. (University of Johannesburg). Mobile Marketing: the road ahead for South African Marketers (Paper delivered at the 6th Annual Conference on World Wide Web Applications held on 1-3 September 2004, Johannesburg)  Visit http://www.rau.ac.za/www2004 for more detail.
  • Klopper, H.B. (Rand Afrikaans University). & Van Schalkwyk, C.H. (Rand Afrikaans University). Do Top Brands make Top Investments? (Paper delivered at the 4th Annual African Investment Conference, held on 24-25 October 2002, Stellenbosch).
  • Klopper, H.B. (Rand Afrikaans University).The influence of corporate brand structure on brand leveraging (paper delivered at the 14th annual Southern African Institute of Management Scientists Conference, 30 September-2 October 2002, Sun City, UP).
  • Van Schalkwyk, C.H. (Rand Afrikaans University).  & Klopper, H.B. (Rand Afrikaans University).  Customer orientation: convergence between marketers and investors (Paper delivered at the annual Institute of Marketing Management Educators Conference, 26-27 September 2002, Johannesburg, IMM).
  • Klopper, H.B. (Rand Afrikaans University).  Do strong online brands matter? (Paper delivered at the 4th annual Conference on World Wide Web Applications, September 2002, Stellenbosch, University Stellenbosch, Business School).
  • Klopper, H.B. (Rand Afrikaans University). Viral marketing: a powerful, but dangerous marketing tool? (Paper delivered at the 3rd annual Conference on World Wide Web Applications, September 2001, Johannesburg, RAU). Visit http://general.rau.ac.za/infosci/www2001/abstracts/klopper.htm
  • Klopper, H.B. (Rand Afrikaans University). Viral marketing: Isn’t it just another buzzword, or do marketers need to pay attention? (Paper delivered at the annual Institute of Marketing Management Educators Conference, September 2001,Johannesburg, IMM).
  • Klopper, H.B. (Rand Afrikaans University). & Oosthuizen, T.F.J. (Rand Afrikaans University). Brand building challenges in the online age: an exploratory study (Paper delivered at the 13th annual Southern African Institute of Management Scientists Conference, September 2001, Stellenbosch, USB).
  • Klopper, H.B. (Rand Afrikaans University).  & Van Schalkwyk, C.H. (Rand Afrikaans University). Behavioural decision-making as risk factor when compiling investment policies for individuals (Paper delivered at the 12th annual Southern African Institute of Management Scientists Conference, September 2001, Stellenbosch, USB).
  • Klopper, H.B. (Rand Afrikaans University). & Jooste, C.J. (Rand Afrikaans University). Marketing considerations when entering new markets: a cattle or beef producer’s perspective.(Paper delivered at the 11th annual conference of the Southern African Institute for Management Scientists Conference, September 2000, Midrand, UNISA).
  • Klopper, H.B. (Rand Afrikaans University). & Jooste, C.J. (Rand Afrikaans University). The future of electronic marketing: a case study of the red meat industry in South Africa (Paper delivered at the annual Institute of Marketing Management Educators Conference, 24-25 August 2000, Cape Town, IMM).
  • Klopper, H.B. (Rand Afrikaans University). & Jooste, C.J. (Rand Afrikaans University). Die bemarkingskanale vir beeste en beesvleis in ‘n degereguleerde mark (Paper delivered at the 10th annual conference of the Southern African Institute for Management Scientists Conference, 15-17 September 1999, Stellenbosch, USB).
Invited Presentations
  • Klopper, H.B. The place and use of E-marketing in support services (Paper delivered at the 2012 SAAIR Quality Institute’s annual conference held on 22-23 August, Unisa, Pretoria).
  • Klopper, H.B. (Monash South Africa).  Building online brand communities: factors to consider (Paper to be delivered at the Joshua West CRM Conference held on 16th and 17th April 2011, Randburg).
  • Klopper, H.B. (Monash South Africa), Berndt, A.D. (Monash South Africa), Niemann-Struweg, I. (Monash South Africa). & Meintjes, C. (Monash South Africa). Residents’ co-creation: the case of the 2010 World Cup in South Africa. (Paper delivered at BusEco Research Day held on 2 November 2010, Monash SA.).
  • Klopper, H.B. (Monash South Africa). Branding: where to next (Paper delivered at the Joshua West CRM Conference held on 28th and 29th September 2010, Randburg).
  • Klopper, H.B. (Monash South Africa).  E-Branding: building your brand in a digital world (Paper delivered at the Power Branding & Strategic Communication Forum held on 21st to 23rd July 2010, Johannesburg).
  • Guest lecture: Brand Management. MCom Marketing Management, University of Johannesburg (2010 – present).
  • Guest lecture: Brand Equity. MCom Business Management, University of Johannesburg (2006-2007).
  • Klopper, H.B. (University of Johannesburg). Brand Architecture: which way? (Paper delivered at a conference organised by Knowledge Resources held on 27-28 July 2007, Johannesburg).
  • Guest lecture: Electronic Marketing. MCom Business Management, University of Johannesburg (2004-2005).
  • Klopper, H.B. (University of Johannesburg). Emotions in Branding (Paper  delivered at a conference organised by Knowledge Resources held on 21-22 June 2005, Johannesburg).
  • Guest lecture: Electronic Marketing & E-Commerce. MBL, Unisa (2003).
Workshops presented
  • Basic and Advanced Statistical Analysis (2 day workshop), Monash South Africa (2012 – present)
  • Writing Business Cases, (1 day workshop), North-West University, MBA class (2012)
Postgraduate supervision – Doctoral theses
  • Weszka, P. 2013. Leveraging sport mega-event branding: a case study of the 2010 FIFA World Cup (co-supervisor: Prof P Singh) – PhD Sport Marketing (University of Johannesburg)
  • Conradie, E.S. 2012. The influence of internal marketing on brand image: perceptions of South African car rental companies (co-supervisor: Prof M Roberts-Lombard) – PhD Marketing Management (University of Johannesburg)
Postgraduate supervision – Magister dissertations
  • Koekemoer, J.J. 2014. Towards an innovative business model traversing the informal and formal pre-prepared food sectors – Magister of Business Leadership (Unisa)
  • Mavindidze, D. 2014. The marketing of seed maize to smallholder farmers in Zambia, Kenya and Malawi – Magister of Business Leadership (Unisa)
  • Leshore, K.E. 2013. The influence of experiential marketing techniques on brand building – Magister of Business Leadership (Unisa)
  • Nyoni, C. 2012. The effects of government policies and practices (immigration and education), HIV/AIDS and violent crime/labour unrest on skills availability in the mining environment – Magister of Business Leadership (Unisa)
  • Burin, C 2011. The influence of internal marketing on the brand image of recruitment agencies (co-supervisor: Dr M Roberts-Lombard) – MCom Marketing Management (University of Johannesburg)
  • Mukina, J. 2010. The influence of Facebook in student consumer decision-making – MCom Business Management (University of Johannesburg)
  • Bolten, K. 2010. Security perceptions of self-service technologies amongst online banking customers– MCom Business Management (University of Johannesburg)
  • Steyn, M. 2008. Promoting safety in the work environment: the role of internal marketing – MCom Marketing Management (University of Johannesburg)
  • Phiri, N. 2008. An exploratory study of brand loyalty in the sports drinks market – MCom Business Management (University of Johannesburg)
  • Mahlathi, L. 2007. The basics of corporate brand management in South Africa – MCom Business Management (University of Johannesburg)
  • Lourens, N. 2007. Marketing generic oncology products in South Africa – MBA (Technikon Witwatersrand / University of Johannesburg)
  • Nizetich, A. 2007. Managing return on investment for mass produced consumer products – MBA (Technikon Witwatersrand / University of Johannesburg)
  • Deroches, C. 2007. Implementing knowledge management in service organizations – MBA (Technikon Witwatersrand / University of Johannesburg)
  • Davel. G. 2007. The correlation between market orientation and business performance in start-up SMEs in South Africa – MBA (Technikon Witwatersrand / University of Johannesburg)
  • Bosombo, R. 2006. Using ERP as a strategic tool to integrate business processes: a value chain approach – MBA (Technikon Witwatersrand / University of Johannesburg)
  • Tsolo, P. 2006. The utilisation and implementation of e-learning in the Further Education and Training Institutions in South Africa – MBA (Technikon Witwatersrand / University of Johannesburg)
  • Hallett, C. 2005. Cause related marketing and it’s relationship to cause fit within the FMCG market. – MBA (Technikon Witwatersrand / University of Johannesburg)
  • Niemandt, M. 2004. The implications of brand positioning and identity to a health insurance company – MCom Business Management (Rand Afrikaans University)
  • Wagener, I. 2004. The building blocks of trust in electronic commerce purchases: a case study  – MCom Business Management (Rand Afrikaans University)
  • Louwrens, H.B. 2003. An investigation into customer satisfaction levels in a highly technical environment  – MCom Business Management (Rand Afrikaans University)
  • De Bruyn, A.H. 2003. Marketing Implications for libraries in a virtual environment  – MCom Business Management (Rand Afrikaans University)
  • De Clercq, D.F. 2002. Marketing guidelines on quality service that secure customer added value  – MCom Business Management (Rand Afrikaans University)
  • Taylor, A.  2001. A strategic approach using the Internet to gain customer loyalty  – MCom Business Management (Rand Afrikaans University)
  • Viljoen, K. 2001. Strategic organisational transformation: The role of learning, leadership and culture  – MCom Business Management (Rand Afrikaans University)
  • Bossert, C.F.  1999.  The implications of change management for employee motivation  – MCom Business Management (Rand Afrikaans University)
Postgraduate supervision – Honours Essays
  • Kudita, F.C.  The effect of brand image on consumer brand choice in the smart phone industry – Bachelor of Business Science Honours (Monash South Africa)
  • Holmes, C. An investigation of the dynamics impacting the maturity, utlisation and uptake of mobile phone technologies by South African Consumers – Bachelor of Business Science Honours (Monash South Africa)
  • Chhabra, A. The implications of tight financial constraints on the buyer behaviour of an average university student – Bachelor of Business Science Honours (Monash South Africa)
  • Mutuvira, F.D. Developing and establishing an integrated online marketing communication strategy for a private transport company – Bachelor of Business Science Honours (Monash South Africa)
  • Makasi, Y.C. Expanding and reinforcing of brand image in the retail industry – Bachelor of Business Science Honours (Monash South Africa)
  • Yambira, D. Avoiding brand switching in the South African smart phone market – Bachelor of Business Science Honours (Monash South Africa)
  • Mubita, G. Understanding work-life balance amongst female police offers in Botswana.- Bachelor of Business Science Honours (Monash South Africa)
  • Letshikhoana, K.T. 2014. An evaluation of the factors that influenced the rebranding of the Botswana Postal Services Industry – Bachelor of Business Science Honours (Monash South Africa)
  • Van Zyl, C.K. 2014. Brand Islamizatoin: Eliminating generational advertising controversies – Bachelor of Business Science Honours (Monash South Africa)
  • Perepczko, C. 2014. The trade-off between perceived brand quality, branding and price sensitivity in a multi-cultural society – Bachelor of Business Science Honours (Monash South Africa)
  • Mmokele, K. 2014. The influence of relationship marketing in securing a competitive advantage in Standard Chartered Bank Botswana – Bachelor of Business Science Honours (Monash South Africa)
  • Ledikwe, A. 2013. Utilising the relationship value management framework for strengthening brand reputation with corporate clients: a case study of Cally Clothing – Bachelor of Business Science Honours (Monash South Africa)
  • Kasozi, I.M.N. 2013. The role of brand ambassadors in strengthening corporate brands – Bachelor of Business Science Honours (Monash South Africa)
  • Patrick, L. 2013. Employee brand equity: the influence of internal branding on customer facing employees – Bachelor of Business Science Honours (Monash South Africa)
  • Mbulayi, K.K. 2013. Using TV advertisement to strengthen brand awareness in the fast food industry: a case study of Chicken Licken – Bachelor of Business Science Honours (Monash South Africa)
  • Nyamhamba, T. 2012. Factors influencing consumer’s choice to purchase recycled or recyclable products – Bachelor of Business Science Honours (Monash South Africa)
  • Kumalo, K.T. 2012. The drivers of brand loyalty in Toyota SA – Bachelor of Business Science Honours (Monash South Africa)
  • Momeni, A. 2012. The effects of family background and social class on the attitudes towards high-end fashion brands amongst men – Bachelor of Business Science Honours (Monash South Africa)
  • Blake, A. 2012. The cultivation of personal brands and the influence on brand value  – Bachelor of Business Science Honours (Monash South Africa)
  • Opondo, B. 2011. The effectiveness of Facebook as an advertising medium – Bachelor of Business Science Honours (Monash South Africa)
  • Milewski, P. 2011. Brand Strategies in the Extreme Board Sports Market – Bachelor of Business Science Honours (Monash South Africa)
  • Katsigarakis, M. 2011. The influence of advertising on brand equity in the high-end fashion industry –Miteva, B. 2010. Attitudes towards Facebook Advertising – Bachelor of Business Science Honours (Monash South Africa)
  • Buckle, C. 2007. The influence of website design on trust and loyalty – BCom Hons Marketing (University of Johannesburg)
  • Van Zyl, J.P. 2007. The role of emotions in the choice of a wedding service provider – BCom Hons Marketing (University of Johannesburg)
  • Cornelius, P.F. 2007. Factors that influence loyalty among South African Online Banking Consumers – BCom Hons Marketing (University of Johannesburg)
  • Trauberman, N.D. 2005. An investigation into the shopping motivations of undergraduate students studying at University of Johannesburg, in both offline and online shopping environments – BCom Hons Marketing (University of Johannesburg)
  • Van der Wal, J.S.I. 2001. Creating value for students at RAU through SMS communication. International Marketing – Honours of Business Commerce (Larenstein Deventer, The Netherlands)
  • Christofides, M. 2000. The Influence the Internet has on consumer behaviour and the fragrance industry: a case study -BCom Hons Marketing Management (Rand Afrikaans University)
Community Engagement
  • Aasvoëlkop marketing strategy (2012 – present)
  • Marketing strategy for Kingsway School in Zandspruit (2010 – 2011)
  • Marketing plan for Abraham Kriel Children’s Home (2007-2008)
  • Marketing plan and positioning for Orban School (2004-2009)
  • Strategy for Prolingua: an association for English and Afrikaans language practitioners (2002-2005)
  • Involvement with University of Fort Hare and University of Limpopo in presenting Introduction to Business Management and Introduction to Marketing Management (2000 – 2004)
  • Marketing of Institute of Bankers SA (2000 – 2001)
Other Professional Activities
Membership
  • AMS (Academy of Marketing Sciences) (2012 – present)
  • SAIMS (Southern African Institute of Management Scientists) (1998 – present)
  • Agricultural Economic Association of Southern Africa  (1997 – present)
  • Various School / Departmental committees, Faculty Committees & University Committees
Advisory boards
  • AAA School of Advertising
  • Department of Marketing Management, University of Johannesburg
External examinations at postgraduate level
  • University of Cape Town, South Africa
  • University of Stellenbosch, South Africa
  • University of Witwatersrand, South Africa
  • University of Kwa-Zulu Natal, South Africa
  • Cape Peninsula University of Technology, South Africa
  • Nelson Mandela Metropolitan University, South Africa
  • North-West University, South Africa
  • Unisa School for Business Leaders, South Africa
  • University of Johannesburg, South Africa
  • University of Lausanne, Switzerland
  • University of Pretoria, South Africa
  • Rhodes University, South Africa
External examinations at undergraduate level
  • IMM Graduate School of Marketing
  • University of Johannesburg, South Africa
  • North-West University, South Africa
  • Unisa, South Africa
External moderation
  • Sport Marketing – BA Sport Management, University of Johannesburg
  • Marketing Research – BCom Marketing, North-West University
  • Contemporary Marketing – MCom Business Management, University of Johannesburg
  • Strategic Marketing – MCom Business Management, University of Johannesburg
  • Brand Management – BCom Hons Marketing Management, University of Johannesburg
  • Brand Management, AAA School of Advertising
  • Integrated Marketing Communications Management, University of Johannesburg
  • Introduction to Business Management, Midrand Graduate Institute
  • Business Management 2B, Midrand Graduate Institute
  • Brand & Visual Identity, University of Pretoria
Programme design
  • Contemporary Marketing A  – MCom Marketing Management, University of Johannesburg (2009)
  • Contemporary Marketing B  – MCom Marketing Management, University of Johannesburg (2009)
  • Customer Focused Business Improvement Plan, University of Johannesburg & Institute of Extreme Customer Service, Wesbank (2007)
  • Marketing Risk – Diploma in Business Management: Risk, University of Johannesburg (2005)
  • Certificate of Marketing & Customer Centricity, University of Johannesburg (2003)
  • Brand Management- BCom.Hons. Marketing Management, Rand Afrikaans University (2002)
  • Product Management – BBA, IMM Graduate School of Marketing (2002)
  • Multimodal development for Business Management 1 (as for the Rand Afrikaans University and University of Fort Hare project for training accountants) (2002)
  • Electronic Marketing – BCom.Hons. Marketing Management, Rand Afrikaans University (2001)
  • Marketing Management – Diploma in Road Transport, Rand Afrikaans University (2000)
  • Marketing Management – Certificate in Freight and Passenger Service, Rand Afrikaans University (2000)
All researchers

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