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Retailing Management

    Why study Retailing Management?

    Retail is one of the most fast-paced and innovative business sectors, often adopting new business models and technologies long before other industries catch up. One of the major advantages of studying retail management is exposure to the business models and techniques that are coming next, allowing you to bring fresh ideas into your next role. Another advantage is the ability to enhance your practical experience of working in the retail sector with academic knowledge. Retail management is focused on all the processes that go into ensuring consumers can obtain the products they want from their chosen retailer.

    The programme consist of 6 modules, designed to ensure that you develop a thorough understanding of the logistics involved in managing a retail operation, from relationships with suppliers, to stock levels, staff and what happens on the stock floor. While these areas may be handled by various individuals in your place of work, the retail management programme provides an opportunity to experience and understand all of them in-depth, allowing you to develop knowledge in a few months that might take years on the job.

    Duration

    14 days – 2 days per module spread six months

    Certification

    MSA Competency based short learning programme

    Who should attend

    Anybody working in the retail industry, requiring more specific retailing skills and knowledge. This programme is also aimed at people aspiring to become retail store managers.

    Entry requirements
    • A National Senior Certificate
    Assessment to determine competence:
    • A practical assignment per module as applied to a specific retail context

    This programme in retailing consists of 7 modules which can be taken in any order as stand-alone modules.

    Duration: 2 days per module spread six months

    Specific learning outcomes of this module are to:

    • Understand marketing and its core concepts
    • Appreciate and use the different functions of marketing in retail
    • Make marketing decisions and be able to plan/align retailing in accordance
    • Conduct product planning and development
    • Understand the meaning and significance of price
    • Show the importance of integrated marketing communication
    • Manage your sales force and sales planning
    • Market to the bottom end of pyramid
    • Assist customers
    • Manage expectations and experiences
    • Ensure customer satisfaction
    • Engage in stakeholder management and loyalty management
    • Understand customer values and how to adopt retention strategies

    About the facilitator

    Professor HB Klopper obtained his B.Com, B.Com Honours and M.Com Marketing Management (cum laude) from the Rand Afrikaans University and earned his D.Com Marketing Management from the University of Johannesburg. His research interest lies in developing brand management, marketing strategy and business sustainability.

    Duration: 2 days per module spread six months

    Specific learning outcomes of this module are to:

    • Understand shopper marketing
    • Understand the importance of product and consumer law
    • Target selected consumer and market segments
    • Determine the factors influencing consumer behaviour
    • Manage consumer perception
    • Appreciate culture and its relevance to marketing decisions
    • Understand consumer psychology
    • Use marketing information and be able to measure market demand
    • Identify consumer trends and gather related research insights
    • Understand behaviour and the use of prediction models
    • Manage efficiency
    • Calculate retail profitability

    About the facilitator

    Mrs Marlene Bogaard holds a Masters’ degree in Business Management (cum laude), with a focus on the networking practices of Gauteng Businesswomen. Her academic career spans over 10 years with specific focus on lecturing in the fields of Business Management, Entrepreneurship, Retail Business Management and Marketing Management at both undergraduate and postgraduate levels.

    Duration: 2 days per module spread six months

    Specific learning outcomes of this module are to:

    • Understand the various retail models and theory of retail development
    • Explain the business models in retail
    • Analyse the various environments affecting the marketing structure
    • Identify the factors influencing retailing
    • Manage brand and categories
    • Use the modern retail formats
    • Manage retailing in rural areas
    • Administer merchandising and signage
    • Blend store activities for success
    • Manage events and sales promotions
    • Manage and constantly improve retail performance
    • Comply to legislation related retailing
    • Appreciate the influence of international retailing
    • Manage multi-country competition and global compensation

    About the facilitator

    Professor HB Klopper obtained his B.Com, B.Com Honours and M.Com Marketing Management (cum laude) from the Rand Afrikaans University and earned his D.Com Marketing Management from the University of Johannesburg. His research interest lies in developing brand management, marketing strategy and business sustainability.

    Duration: 2 days per module spread six months

    Specific learning outcomes of this module are to:

    • Manage a store and various alternative retail structures
    • Meet the challenges in supply chain management
    • Set up a retail organisation
    • Design your store to sell
    • Choose the best retail location research and techniques
    • Manage objectives of good store design
    • Control costs and reduce inventories loss
    • Identify the responsibilities of a store manager
    • Design a store record and accounting system
    • Implement a coding system
    • Manage logistics and information system
    • Plan and execute various retail strategies
    • Have a quick response system to important issues/aspects in retail

    About the facilitator

    Mrs Marlene Bogaard holds a Masters’ degree in Business Management (cum laude), with a focus on the networking practices of Gauteng Businesswomen. Her academic career spans over 10 years with specific focus on lecturing in the fields of Business Management, Entrepreneurship, Retail Business Management and Marketing Management at both undergraduate and postgraduate levels.

    Duration: 2 days per module spread six months

    Specific learning outcomes of this module are to:

    • Understand retail leadership
    • Manage talent in retail
    • Select and train employees in retailing
    • Recruit employees for a retailer
    • Manage retail performance
    • Develop and manage a sales training programme
    • Design and administer compensation plans
    • Maximise performance through people
    • Build successful teams
    • Understand employment law
    • Manage labour and supplier relations and business ethics in retail
    • Adhere to ethics and corporate governance

    About the facilitator

    Mrs Marlene Bogaard holds a Masters’ degree in Business Management (cum laude) with a focus on the networking practices of Gauteng Businesswomen. Her academic career spans over 10 years with specific focus on lecturing in the fields of Business Management, Entrepreneurship, Retail Business Management and Marketing Management at both undergraduate and postgraduate levels.

    Duration: 2 days per module spread six months

    Specific learning outcomes of this module are to:

    • Manage inventory and forecasting
    • Explain the buyer’s role
    • Select and manage suppliers
    • Source a vendor selection
    • Manage the purchasing process
    • Conduct merchandising planning and order levels
    • Understand merchandising sources and timing
    • Negotiate with retail channel members
    • Manage working capital (cash, inventory and debtors)
    • Plain routing and route sequencing
    • Rationalise discounts of bulk purchase
    • Control lead time uncertainty and product availability
    • Understand cross docking and collaborative planning

    About the facilitator

    Mrs Marlene Bogaard holds a Masters’ degree in Business Management (cum laude), with a focus on the networking practices of Gauteng Businesswomen. Her academic career spans over 10 years with specific focus on lecturing in the fields of Business Management, Entrepreneurship, Retail Business Management and Marketing Management at both undergraduate and postgraduate levels.

    Duration: 2 days per module spread six months

    Specific learning outcomes of this module are to:

    • Identify the role of IT in business
    • Utilise information systems in in retail business
    • Manage the shift from market place to market space
    • Influence  parameters for use of IT in retailing
    • Update store operations and store technology
    • Ensure operations efficiency
    • Effectively manage of online catalogues
    • Implement direct retailing methods database management
    • Understand data warehousing
    • Conduct critical analysis of e-retailing strategies
    • Manage customer relationships

    About the facilitator

    Professor HB Klopper obtained his B.Com, B.Com Honours and M.Com Marketing Management (cum laude) from the Rand Afrikaans University and earned his D.Com Marketing Management from the University of Johannesburg. His research interest lies in developing brand management, marketing strategy and business sustainability.

    Contact us

    011 950 4009 inquiries@monash.ac.za
    From outside South Africa
    +27 11 950 4009

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