Dr Ilse Niemann Struweg is an associate professor and heads up the Department of Marketing. She further directs the Master of International Business.
Associate Professor Niemann Struweg holds a Ph.D in Communication Management from the University of Pretoria and her doctoral work developed a conceptual strategic integrated communication implementation model. Her other qualifications include a BA Communication, BA (Hons) Corporate Communication (cum laude), MA Corporate Communication (cum laude) and a Graduate Certificate in Higher Education from Monash University.
She is enthusiastic about research in integrated marketing communication, strategic integrated communication and qualitative research methodologies. Her academic career spans over 16 years and she has, during this time, been involved at a number of other higher education institutions both in South Africa, as well as Brazil, Australia and Malaysia. She thrives on helping students get their heads around the research process and methodologies.