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ZUG4023 – Entrepreneurship for Engineering

Undergraduate – Module

Refer to the specific census and withdrawal dates for the semester(s) in which this module is offered.


Business, Engineering and Technology


South Africa
On-campus block of classes

  • Semester 1, 2021 (Mainstream Programme)
  • Semester 1, 2022 (Extended Programme)

12 credits, NQF Level 8


The principal aim of this module is to develop an entrepreneurial mind-set and acumen amongst engineering students as well as provide the students with the knowledge, skills and experiences to identify; develop and commercialize technical ideas/inventions. Students will develop a clear understanding on how to identify market opportunities, evaluate market opportunities, design sustainable business models, gather resources, identify and develop a product for a specified target market. In addition, students will gain the skills, knowledge and experiences to turn technical ideas into sustainable businesses. Students will be engaged in activities that involve organising, analysing, critiquing as well as interpreting primary and secondary sources to develop an in-depth understanding of entrepreneurship praxis.  A blended learning approach that involve the use of interactive lectures, business simulation exercises, cases studies, guest lectures, online discussion forums, individual and group projects as well as other online learning and assessment activities will be adopted in delivering this module.


On completion of the module, students will be expected to be able to:

1Synthesise the conceptualisations of the entrepreneur and the entrepreneurship process.
2Examine the entrepreneurship process from the generation of technical ideas, evaluating feasibility of the ideas up to the commercialisation of the idea.
3Identify and evaluate market opportunities for the technical ideas.
4Develop sustainable business models and business plans for technical ideas
5Conduct research on contemporary issues on, and demonstrate knowledge of, the impact of engineering solutions in global, economic, environmental and societal contexts.


Coursework assessment: 100%

Workload requirements

The module contributes to the curriculum by preparing engineering students to start and manage their own entrepreneurial ventures. Not only will the module cultivate entrepreneurial skills and knowledge, but also aims to develop entrepreneurial attitudes and entrepreneurial acumen to identify and develop solutions to the social, economic and environmental challenges in Africa and beyond. The entrepreneurial skills, knowledge and attitudes will also be of value to those who choose to work in already established firms as agents of change and development. There will be a combination of lectures that include student-faculty interactions, tutorials in which students will do individual work (self-assessments; reflecting on learning aspects) and group work (PowerPoint presentations on aspects of the module, role-play and group discussions), Online business simulation games and exercises and Moodle, for sharing learning aids, to help students test their own knowledge through informal quizzes, and to administer short formal tests. All outcomes will be assessed by means of Tutorial work and Quizzes, Business Simulation and Role Plays, Business Plan Presentation and a Research Project.

Chief examiner(s)