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ZUG3042 – Communication for Development

Undergraduate – Module

Refer to the specific census and withdrawal dates for the semester(s) in which this module is offered.


Business, Engineering and Technology


South Africa
On-campus block of classes

  • Semester 2, 2020 (Mainstream Programme)
  • Semester 2, 2021 (Extended Programme)

12 credits, NQF Level 7


The principal aim of this module is to provide students with the theoretical underpinnings of development communication. The module explains the theoretical approaches, elements, contexts and scope of communication and development communication within South Africa, the African continent and internationally. It addresses the pivotal role of communication media, research and evaluation in the design, development and management of plans and programmes in addressing development communication needs and imperatives. The module addresses the broader political and social constraints and facilitators in the framing of communication plans and themes. The application of theoretical constructs, approaches and theories is facilitated through the scrutiny of case studies and the compilation of development communication plans.


On completion of the module, students will be expected to be able to:

1Give a critical exposition of the significance of communication within the development communication context.
2Describe the theoretical elements, constructs and scope of development communication.
3Discuss approaches to development communication in South Africa, the African continent and internationally.
4Critique development communication case studies.
5Describe the social and political elements that may impede and/or facilitate development communication.
6Explain the component parts of a development communication plan.
7Explain the role of research, evaluation and review in the development, management and execution of a communication plan.
8Prepare a development communication plan.
9Critique development communication plans.


Coursework assessment: 100%
Examination: 0%

Workload requirements

The module contributes to the curriculum/ realisation of the outcomes by broadening the student’s perspective and knowledge in the application of communication principles and constructs within the context of development rooted in the tradition of the social sciences and humanities. There will be a combination of lectures, that will include interactive elements. Tutorials will require the students to conduct individual work (self-assessments; reflecting on learning aspects) and group work (PowerPoint presentations on aspects of the module, role-play and group discussions). Moodle will be applied for sharing learning aids, to help students test their own knowledge through informal quizzes, and to administer short formal tests. All outcomes will be assessed by means assignments, tutorials, online quizzes and case studies.

Chief examiner(s)