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ZUG2008 – Entrepreneurship

Undergraduate – Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.


Business and Economics


South Africa

  • Second Semester 2018 (Day)

15 Credits


This unit on entrepreneurship develops students’ understanding and capacity to start and manage new businesses. Students will be able to conduct their own analysis and identify leveraging points for choosing and launching an entrepreneurial career. The unit prepares students with a range of skills to identify and evaluate business opportunities, combine resources, develop a business idea and manage a sustainable, ethical business. The course follows a holistic approach in delivery to integrate entrepreneurship theory into practice. This approach involves the blended use of lectures, business simulation exercises, case studies, discussion forums, individual and group projects and assessment activities.


  • Evaluate the role of entrepreneurs in societies.
  • Identify and evaluate the qualities, skills, attitudes, values and actions needed to be a successful entrepreneur.
  • Conduct an analysis and identify leveraging points for choosing and launching an entrepreneurial career.
  • Recognise and evaluate business opportunities.
  • Develop and present a feasible business plan.


Within semester assessment: 70%
Examination: 30%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 150 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.