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ZUG1028 - Innovation and Creative Thinking

Undergraduate – Module

Refer to the specific census and withdrawal dates for the semester(s) in which this module is offered.


Business, Engineering and Technology


South Africa
On-campus block of classes

  • Semester 1, 2018 (Mainstream Programme)
  • Semester 1, 2019 (Extended Programme)

8 credits, NQF Level 5


The module aims at providing the students with the ability to become more innovative, to react quickly to changing client preferences and changing market conditions by creating an innovation friendly environment. This is achieved by teaching them fundamental skills required in creative thinking, idea generation process, rationale for the development of new products and services, and economic benefits of innovation in the society. These are some of the critical resources that are essential for their innovations to succeed. In particular such factors as multidisciplinary team dynamics, diversity and culture of innovation are critical success factors in solving the technical, operational and economic problems that face us today.


On completion of the module, students will be expected to be able to:

1Understand the theory of Innovation
2Apply the fundamental skills in creative thinking
3Understand the idea generating process
4Apply brainstorming methods
5Innovate in culturally diverse and multidisciplinary environment
6Solve case studies on inventions and innovations
7Understand the rationale behind the development of new products and services
8Build presentations that sell innovative ideas well


Coursework assessment: 40%
Examination: 60%

Workload requirements

The module provides the students with the general awareness that it is within their personal and collective power to keep the engineering fraternity innovative, to keep the creative talent of engineers to be sustainable, because innovation skills that they have developed in this module will enable them to deliver new products and services across the full value chain of technically orientated business entities.  It is indeed their competitive advantage. There will be a combination of lectures, that will include interactive elements, and assignments that will involve group work. All outcomes will be assessed by means of assignments and a final examination.

Chief examiner(s)

Ms Helena Nortje