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ZPG9010 - Research Methodology

15 Credits NQF 9

Synopsis

The goal of this Research Methodology unit is to provide students with a broad introduction to scientific research in the business world and to aid students in their Innovation Project. Students will develop qualitative and quantitative research skills to conduct an independent investigation into the micro and macro environments, the competition, market dynamics, problems and opportunities. They will be taught how to prepare an innovation strategy and present their findings in the required form. Topics to be covered will include research planning, design and execution, innovation framework, problem solving analysis methods, ethics and how to compile an innovative business plan.

Outcomes

The learning goals associated with this unit are to:

  • Critically analyse and interpret basic research designs in the management discipline
  • Construct research questions grounded in a theoretical and conceptual framework
  • Assess the appropriateness, types and use of qualitative and quantitative data collection and analysis techniques as a means of investigating and answering research questions in the management discipline
  • Identify, search for and locate secondary data and knowledge relevant to management research, as well as understanding the process of generating or collecting primary data
  • Develop academic writing skills appropriate to the discipline for reporting on business management research projects.

Assessment

Continuous assessment throughout the five weeks: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 150 hours per unit typically comprising a mixture of scheduled learning activities, online interactions and independent study. Independent study may include associated readings, ‘use it now’ (in your job) applications, reflections, assessment and preparation for scheduled activities. The unit requires three Saturday sessions of scheduled contact. Scheduled activities may include a combination of teacher directed learning, guest speakers, case studies, peer directed learning and online engagement.

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