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MKS3631: Marketing internship

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate – Unit

Refer to the specific census and withdrawal datesfor the semester(s) in which this unit is offered.

Faculty

Business and Economics

Offered

South Africa

  • Second semester 2018 (On-campus)

Prerequisites

Approval to enrol in this unit will only be given after consultation with the unit leader. Normally students will be required to be in the final year of their degree, and preferably in their final semester.

Prohibitions

MKX3631

Synopsis

This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student.

Outcomes

The learning goals associated with this unit are to:

  1. critically analyse a marketing activity
  2. evaluate the impact of a specific marketing theory within a business context
  3. evaluate the experience of working within an organisation
  4. communicate clearly and effectively with both business and academic stakeholders.

Assessment

Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Mrs Marlene Bogaards

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