Refer to the specific census and withdrawal datesfor the semester(s) in which this unit is offered.
Students must have passed MKG1120 or MKW1120 or MKS1120 or MKB1200 or MKP1120 before undertaking this unit.
MKB3531, MKC3220, MKC3224, MKF3531, MKG3444, MKW3444.
The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.
The learning goals associated with this unit are to:
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.