Refer to the specific census and withdrawal datesfor the semester(s) in which this unit is offered.
Students must have passed MKS1120 or MKG1120 or MKW1120 or MKP1120 before undertaking this unit.
Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, and ethical issues in business marketing.
The learning goals associated with this unit are to:
Within semester assessment: 50% + Examination: 50%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.