Refer to the specific census and withdrawal datesfor the semester(s) in which this unit is offered.
MKW2402 or MKS2402 or MKW2111
ETC2500, MKB2420, MKC2500, MKF2121, MKG2420, MKW2420
This unit is an introduction to the process of marketing research and the role of research in the marketing decision process. Key outputs include: developing a brief, a proposal and a report, planning and managing a research project, qualitative and quantitative research techniques, statistical analysis, marketing interpretation and reporting.
The learning goals associated with this unit are to:
Within semester assessment: 50% + Examination: 50%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.