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MGS3401: Strategic management

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate – Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Faculty

Business and Economics

Coordinators(s)

Mrs Frances Scholtz

Offered

South Africa

  • First semester 2019 (On-campus)
  • Summer semester B 2019 (On-campus block of classes)

Prerequisites

MGS1010 or equivalent.

Prohibitions

MGC3110, MGW3401.

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, finance, research and development, marketing, administration; the role of structure, controls, rewards, culture and leadership in implementation.

Outcomes

The learning goals associated with this unit are to:

  1. identify factors that help companies to survive and prosper
  2. compare various business models and the actual processes of managing strategies
  3. evaluate various techniques of analysing situations that require a strategic response
  4. debate the factors that lead to strategy success and failure
  5. apply strategic management concepts in particular cases.

Assessment

Within semester assessment: 60% + Examination: 40%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

Chief examiner(s)

Mrs Frances Scholtz