Refer to the specific census and withdrawal datesfor the semester(s) in which this unit is offered.
AZA3436, ATS2436, ATS3436
In this unit students gain an understanding of the technological, social, economic and political forces driving the development, and adoption of new media and communications technologies. These driving forces and the adoption of new media and communications technologies are traced in terms of their relevance to South Africa and other African countries. The unit uses case studies of South African and global examples of when ‘old technologies were new’ such as the telegraph and radio as well as the social shaping of very recent examples of new media, such as Online Social Networking and Twitter. Instrumentalist, substantivist and technologically determinist perspectives on new media will be compared as a means of understanding the dynamic convergence of telecommunications, IT and media industries.
At the completion of this subject students are expected to:
Within semester assessment: 60% + Exam: 40%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.