Refer to the specific census and withdrawal datesfor the semester(s) in which this unit is offered.
ATS2433, ATS3433, COM2025
The aim of this unit is to explain the management of issues, public affairs, risks and crises in the external and internal organisational environments. The processes involved in issue management and crisis communication preparation are outlined. The unit also addresses debates and aspects of corporate social responsibility, corporate philanthropy and community involvement programmes. Social responsibility is contrasted with concepts such as cause marketing, corporate societal marketing and corporate social investment. Case studies are used to enhance understanding of the application of the topics in public relations practice.
On completion of the unit, students will be expected to be able to:
Within semester assessment: 70% + Exam: 30%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.