Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
The aim of this unit is to describe development communication and explain its context within the greater development studies landscape. The nature and components of development communication are explained. Fundamental development communication approaches and theories are explained and applied. The unit also provides a framework for the research, development, implementation and evaluation of development communication campaigns. The unit explains the different phases and management of the campaign from the client brief and/or organisational problem statement to the evaluation and debriefing stages.
On successfully completing the unit students should be able to:
Within semester assessment: 100%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.