Refer to the specific census and withdrawal datesfor the semester(s) in which this unit is offered.
PRL1001, PRJ2221, ATS1897
The principal aim of the unit is to provide students with the theoretical underpinnings of public relations principles and practice in contemporary society. The unit explains the contexts and scope of public relations within South Africa, the African continent and internationally. It addresses the pivotal role that public relations plays in the organisational setting, the business environment and society at large. A stakeholder centred, strategic and integrative approach is followed and explored through the use of appropriate case studies and applied activities.
On completion of the unit, students will be expected to be able to:
Within semester assessment: 70% + Exam: 30%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.